Life's a Jungle
We live in a competitive environment. At home there is competition over who gets the car, who takes out the trash, who takes the first shower. In school it's who gets the boy or girl, who makes the touchdown, and who has the correct answer. At work, as would be expected, competition is rampant.
In today's civilized world competitors don't have the luxury of killing each other. To survive and evolve man has learned to lose and return to negotiate another day.
So what is so special about negotiating? After all, we all do it. From the dawn of time life has been about trying to improve our situation. This applies to man and beast alike. Man has just become more complicated in his quest to improve his situation. Competitive by nature, we are constantly trying to make sure others don't take advantage of us or, given a penchant for getting into trouble, we are trying to convince others to help us out of a bad situation.
Honing our negotiating skills and learning to apply them in our daily lives can change how we manage to make it through.