The Art of Persuasion

"Yes" is what we all want to hear. There are some basic situations that motivate utterance of that word:

Seeking reciprocation from a past deed - People naturally feel an obligation to return favors. Do not miss opportunities to help others, to do something for them in any venue. Later, you will have a little more leverage. Besides, it is nice to be nice. People really do appreciate it.

Establishing your authority in one or more areas by being active in trade or professional associations, publishing articles or books, promoting yourself through public service or excelling in your work all lay the ground work to be able to entice others to agree with your proposal when the time comes to make your case. The human nature is to defer to experts rather than trust ourselves. Leadership capitalizes on this propensity.

Persuasion TechniquesScarcity of any service or product increases its value. By establishing the uniqueness of what you have to offer you are creating value at the negotiating able. The less available a resource is the more people will seek it.

Personality matters in persuading others to say "yes". People are more likely to want to say " yes" to a proposal offered by someone they like. The second motivator is fear. In that case they are seeking to avoid wrath rather than please someone.

Societal conformance provides the shelter some need to agree. By remaining part of the herd they are taking less risk. Pointing out that others have agreed to your proposed terms indirectly gives the other person a sense of safety in that they are not granting a non-conforming concession.

While there are many other persuasion techniques these basic tenants seem to be the core psychological drivers of persuasion without the use of power, fear or threats. They represent the basic tools most of us have available in our daily lives.

Everyone uses persuasion throughout their lives. There is no way around it. Whether dealing with a child, pet, boss, ally, school mate, date, teacher, banker or car salesman, we are trying to hear that special word, "Yes!".

If you are unable to convince others to your way of thinking, you will be constantly doing their bidding. You will quite likely resent being told what to do. Realize that it is your fault, not theirs, that you were not more persuasive.